A Fractional CMO provides the strategic leadership of a Chief Marketing Officer on a flexible, part-time basis. Rather than employing a full-time executive, businesses gain experienced marketing leadership for the time they need, whether that’s to support growth, launch a new proposition, lead transformation or strengthen an existing marketing function. It’s an effective way to access executive-level expertise without the long-term cost or commitment of a permanent appointment.
Marketing consultants typically advise on specific projects or provide specialist expertise. A Fractional CMO becomes part of your leadership team, helping shape commercial strategy, make executive decisions, lead marketing teams and take responsibility for delivering measurable commercial outcomes. The relationship is more strategic, collaborative and focused on long-term business growth.
I specialise in B2B financial services, working with fintechs, investment managers, wealth managers, asset servicing providers, banking technology businesses and financial infrastructure organisations. My clients range from early-stage companies preparing for investment or market entry to established organisations seeking experienced marketing leadership during periods of growth, transformation or organisational change.
Clients typically engage me when they need clearer commercial direction, stronger market positioning or experienced executive leadership. Every engagement is tailored to the commercial priorities of the business.
Every engagement begins with a confidential Growth Review to understand your objectives, current challenges and priorities. From there, we’ll agree an approach that reflects the level of support your business requires. Some clients need strategic advice for a defined project, while others retain ongoing Fractional CMO support or executive leadership during periods of growth or transformation. The level of involvement can increase or reduce as your business evolves.
Yes. Throughout my career I have worked with organisations across the UK, Europe, North America and Asia-Pacific. I regularly support businesses with international growth ambitions, whether they are expanding into new markets, launching new propositions or strengthening their global marketing capability.
Subject to existing client commitments, I can usually begin within one to two weeks. Where immediate support is required, I will always do my best to accommodate urgent requirements or agree an appropriate interim approach.
Absolutely. In many engagements I work closely with internal marketing teams, providing leadership, mentoring and strategic direction while helping develop capability within the organisation. My objective is to strengthen the existing team, improve performance and leave the business with a more effective, better-equipped marketing function.